So how do you kill a frog? You don't throw him in boiling water -- you put him in cold water and very gradually increase the temperature, degree by degree. So how do you shape and move people from how they are to how you want them to be? Degree by degree. First you start with shows that are really good like LOTSW. Then it was cancelled and something else replaced it -- WITH A SLIGHT CHANGE. A case in point. Midsomer Murders with TOM BARNABY featured care and respect among Tom, Ben and George. And then Tom retires and John comes on board. Suddenly, the respect is gone, replaced by snide remarks, tension, and suspicion. So look carefully at the new shows. Is the pace amped up? More blood, guts, and gore? What about the sex? More in your face? Are more controversial character playing major roles? What about these reality shows? Nobody's happy and there are heavy negative emotions. In short, they are pushing the envelope bit by bit and to do what? THEY WANT TO INFLUENCE YOU. THEY WANT TO SHAPE YOU. So how do you kill a frog? Bit by bit.